Company branding is essential in any industry, especially in the competitive world of Real Estate. It is an opportunity to further develop your brand and give your business a voice. Networking is a valuable way to exchange ideas and to improve the way business is conducted. Often used for the purpose for sharing knowledge and word of mouth referrals, networking now includes social media marketing. By using both traditional and new avenues of marketing, businesses can increase their visual impact on their intended customer base. South Coast Property Specialists utilise all forms of traditional and social media marketing giving our vendors greater exposure to potential buyers.
Facebook, Twitter, Google+, LinkedIn, Instagram and Pintrest (plus others) are all social media platforms that can be used by individuals or businesses for various purposes. Determining the best one(s) for you can be tricky and it is worth doing some research. In the Real Estate Industry in the USA, apparently Pintrest is becoming the preferred tool by agents in engaging with their clients and obtaining referrals. Cameron Kusher from RPData reported from a recent real estate conference in the USA that “agents receive more referral traffic from Pintrest than they do from Google Plus, Linkedin and Youtube combined”. Here at South Coast Property Specialists we use a range of social media outlets to connect with our clients such as facebook & Instagram. These outlets enable us to keep in contact with our customers and give them insight into what is going on in our business on a day to day basis.
Not only have we become more technologically advanced over the years, we have also taken interest into why and how this technology works and we are always finding ways of incorporating this into our business. As a business, we have become more familiar with the workings of websites such as Google. Have you ever wondered when you do a Google search why some websites appear on the first page or before others? In the real estate industry, it is very important that a relevant Google search finds your business before your competitors and we all know that very few people even bother looking on the second or subsequent pages, so you don’t want to end up there. Well, it’s not a matter of pot luck. Google uses Search Engine Optimisation and Search Engine Marketing where you acquire key words to boost your profile to the top of the list. We have just invested heavily into boosting our profile in this regard so don’t be surprised when you see us towards the top of the list.
When we were younger they were called programs. Then the name changed to applications and now we have “apps”. We use a very sophisticated sales and client management “program” (I couldn’t resist myself) on our computers, however, we now have an app so now we carry all the functionality we need wherever we are and whenever we need it. Now that is productivity for you! For your convenience, we have an app called “SouthCoastPS” which you can download using the QR code provided on most of our marketing and advertising, or by searching on your Apple, Android or Windows app store. The app has heaps of useful information in it plus it provides ways of contacting us, even out of hours. It allows you to send us an email or if you are a tenant you can use the app to send us a tenant repair form complete with supporting photos etc. While some of the information is designed with holiday visitors in mind, it is also useful for locals who may quickly need the number for a local doctor, dentist or vet. Plus if you have suggestions we would love to hear from you.